The reality of online advertising is such that it is impossible not to notice the competition between Yandex and Google. Due to Google's growth in Russia, this search engine is becoming increasingly attractive for attracting additional traffic and new users to a website. 1. More and more users are turning to Google for help. Statistics show that this includes young people — the most solvent part of the population. 2. The search engine updates its database and search results almost daily. This benefits site owners, as their material will be indexed and appear on the first page much faster than in Yandex. 3. It is easier to promote a site in Russian Google. The "Florida" algorithm helps with this, minimizing the appearance of SEO links.